Facebook Pixel-What Do You Need to Know Before Using It?

by Elina Tsvetkova

What is Facebook pixel and how we can use it?

Technology today offers us a wide range of tools which can help us to get to know our customers better and to offer them exactly what they are looking for. However, with all of the choice that we have sometimes it is rather difficult to choose among different tools possible. One of the tools which is commonly used for this purposes is the Facebook pixel. 

Facebook pixel, you may have heard about it but do you know what it really is?

If you are not fully aware about the functions of the Facebook pixel and how you can use it, you have come to the right place. 


 To put it simply, Facebook pixel is a code which is placed on your website. What this code does is to collect data about all the people who have visited your website. The information which the pixel can collect could be all kind of actions which the visitors are doing while they are on your website. For example, it could track an item which they chose to add in their shopping basket, whether they chose to buy it or leave the page.

Why pixels can be useful? 

In today’s strong competitive markets to know your customers well is more crucial than ever. By using Facebook pixel you have the opportunity to retarget people who have already been on your website but for some reason decided not to buy. Also you could use the pixel to create lookalike audiences (more information in our next article), which would help your targeting to become more effective. Retargeting is also possible with the help of the pixel. Many businesses find the pixels quite effective since by installing a pixel on your website you can see the real return on ad spend (ROAS). Although ROAS may seem easy to calculate Revenue/Cost= Return on ad spend, sometimes it may be quite hard to estimate the real figures. When you have a pixel installed the numbers are just there for you! That way you know exactly where your money is spent and how much revenue are your ads making for you. If you are further interested in saving money and make better performing ads- keep reading.

Optimize results from ads

Facebook pixel allows you to see how people are responding to your Facebook ads. The tool enables you to see how they are interacting with your website once they have viewed your add in Facebook. This can help you to optimize your campaigns and show content to which your audience is more responsive. Additionally, you can track customers across their devices- see whether customers purchase mainly from their phones or rather they switch to their computers when it comes to the final stage. 

Retarget with the help of Facebook Pixel

Customer retargeting when using this tool is more easy than ever. Instead of showing ads to people who have never heard about your business and might be not even slightly interested, promote it to the people who have already been to your website. Why is this useful? Well, due to the fact that today we as consumers are constantly being showed various ads all the time, even if we like a product we may need some final push towards conversion. Use Facebook pixel to retarget your clients and show them what they are already interested in. For example, with the help of the pixel you can to your customer the products which he has already put in his buying chart or he has added on his wish list.

Using, Facebook pixel may prove to quite effective but however requires a lot of training and experience. If you have decided to optimize results and use pixels, but you need some help in the process, don’t hesitate and book your free consultation now!   


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