In every marketing course, you gonna find out that the most important thing about your advertising is knowing your audience well. This is why, we gonna start with a brief explanation of the term digital nomads.
Digital nomads are a type of people who use telecommunications technologies to earn a living and, more generally, conduct their life in a nomadic manner. Meaning that they often work remotely from foreign countries, coffee shops, co-working spaces or any other place where there is WiFi available. They are really profitable target audience, so every business wants to know how to sell to digital nomads.
What do they like?
Now that we know who those mighty creatures are, it’s time to tap into their behavior habits and see what type of products/services do they like. Digital nomads tend to love all the digital services that save them time, money and effort. An example of such services are: SkyScanner, AirBnB, Revolut and Nomadlist.com.
How to advertise to digital nomads?