Christmas is about wandering – wandering what should you get as a present and what you would receive as one. You can save your customers some of it (and boost your Christmas sales) by offering gift vouchers.
However, this would work if you have a wide variety of products/services that you are offering. Otherwise, it wouldn’t make any sense. In our practice, we have observed a huge increase in sales when we introduced this tactic in different websites, as most of the cases guys were buying them for their girlfriends.
We suggest including a nice Christmas card with it, so the gift would have a higher perceived value for the person who is receiving it.
4. Use your thank you page wisely
A lot of people are underestimating the value that the thank you page has. Despite for tracking conversions accurately (if you are not doing that, you are not really tracking and optimizing correctly your digital marketing campaigns), it could serve a great job for cross-selling! The reason?
When customers purchase from your website that means that they trusted you! It may seem odd to you, but one of the great ways for them to get that reassurance is to enter into another transaction with you – whether that is a further purchase or signing up to a newsletter. However, make sure that you first thank them for making the decision and then nudge them to buy a complementary product or ask them to sign up for your newsletter, so they don’t miss the next big promotion.
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